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Digital Current

Single View Of Customer
- Monday, July 09, 2018
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How To Improve Customer Experience Have you ever dealt with a frustrated customer? An even better question, have you ever been a frustrated customer? Majority of the time a customer’s frustration stems from not being remembered or recognized and having to repeat the same information. Read More »
Leadership Role In Digital Transformation
- Friday, June 01, 2018
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3 Areas Leadership should focus before executing Digital Transformation Digital Savviness is essential for business leaders in today’s hyper competitive, digitally enabled world. Most leaders in companies lack the knowledge, skills and right structure to succeed in the digital transformation. Read More »
Why Digital Transformation Is Important To Every Company
- Friday, June 01, 2018
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Digital technologies are transforming how we think about our competition, the lines with competitors are getting blurry. What customers value can change very quickly, so companies need to be dynamic and respond to the ever-changing needs of the customer to provide the value. Read More »
Understanding Customers Through Customer Journey Maps
- Wednesday, April 19, 2017
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Today most of the companies see customer life cycle viewed from the brand’s perspective. What steps does the customer take in relation to the company? Also, the customer experience stages are completely disjointed, and the really forward-thinking companies are trying to connect all stages of custom Read More »

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