The customers are the ones who help make businesses stay afloat. Customer experience is the top priority and the major factor for all businesses and with it rapidly evolving, the need to learn how to put forth the best is needed. Research reveals that more than two-thirds of the company’s competitive advantage in the field is based on the experience they provide.
Customer experience (CX) is defined as the interactions between the consumer and the institution from their business relationship. However, it is also pinpointed to how the customer themselves perceive the brand and their involvement with them.
A company should have three goals: improve customer experience and value and spark growth. These positive experiences can lead customers who are pleased with their interactions to work with the company again and become loyal customers.
Research by American Express showed that 60% of customers are willing to pay more for a better experience.
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