Daniel Sieberg is a senior marketing manager at Google overseeing media outreach efforts and an official spokesperson.
He is also an Emmy-nominated and award-winning TV correspondent/host/author whose work across four continents has appeared on CBS News, CNN, ABC News (Nightline, GMA), MSNBC, BBC News, Bloomberg, Al Jazeera English, NPR, PBS, CNET, the Discovery Channel, Planet Green, Oprah.com, Details,The Dr. Oz Show, The Nate Berkus Show, and countless publications.
His book about a “digital diet” concept explores myriad avenues of how technology is transforming our lives from relationships to business to identity. From swimming with sharks to a live demonstration of the latest gadgets to reporting in zero gravity, Sieberg has always been comfortable within a wide range of situations and beats from business to science to entertainment; telling compelling stories and resonating with an audience are what drive his many pursuits, and having a sense of humor doesn’t hurt either.
Sieberg was the CBS News science and technology correspondent from December 2006 to February 2010 reporting for the CBS Evening News with Katie Couric, The Early Show, CBS Sunday Morning, CBS Radio and CBSNews.com. During that time Sieberg also contributed to a book about the so-called “Craigslist killer” called Seven Days of Rage (Pocket Books). Plus, he co-hosted several CBS-CNET network specials about technology trends, holiday gadget ideas and video games.
He now regularly anchors at the online network ABC News Now, which means reading the news and interviewing guests about everything from politics to Hollywood to health/nutrition. Beginning in late summer 2010, Sieberg started hosting a new consumer-based show for ABC News called Tech This Out!, which in April 2011 was awarded an official Webby Honoree distinction. In May 2010, Sieberg reported on the environmental impact of the massive oil spill in the Gulf of Mexico for the inaugural edition of PBS’ newsmagazine show Need to Know, and he is a regular technology contributor to BBC World News America with Matt Frei.
From 2000-2006 he was the technology correspondent for CNN, CNN International, CNN Headline News (now HLN) and edited the CNN.com sci-tech section. He also hostedNext@CNN, a weekly broadcast about science, technology, space and environment and appeared often on shows like American Morning, Anderson Cooper 360 andPaula Zahn Now. Plus Sieberg anchored daily segments for Morning Express with Robin Meade from 2001-2004, produced weekly reports for CNN Radio and spent several weeks covering the aftermath of Hurricane Katrina in New Orleans.
In 2008 he co-hosted 40 episodes of an environmental lifestyle show called G Word on Discovery Channel’s Planet Green network and he has contributed as an analyst to PBS’ Frontline, NPR, BBC Radio, Fuse.tv, CourtTV (now truTV) and Animal Planet. Between 1998-2000 Sieberg was a daily reporter for western Canada’s largest newspaper, the Vancouver Sun, covering technology, business and civic issues. At CTV News in Canada, he worked as a video game reviewer and associate producer for a news panel show called Robert Mason Lee: On the Edge from 1998-2000.
Sieberg has been nominated for four News and Documentary Emmy Awards and won accolades from the likes of the Society of Environmental Journalism and the World Technology Awards. In 2007 he was named a Portfolio magazine “Business Broadcasting All-Star” and he is a recipient of Canada’s Rafe Mair Award for public service journalism. His written work has been published by the Huffington Post, Oprah.com, Salon.com, Time magazine, Details magazine, theVancouver Sun, the Toronto Star, and many other places both online and in print. He is also a recipient of a 2010 Knight Fellowship workshop for science journalism and part of a panel for the 2008 National Academy of Engineering’s Global Challenges Project.
A regular speaker and moderator at such events as the NetMedia conference in London (2001), the Electronic Entertainment Expo (E3, 2004) and the Ziff Davis Gaming Summit (2006), Sieberg has attended and reported on the Consumer Electronics Show (CES), Comic-Con, Comdex, E3, DEMO, the Webbys, DefCon, and the World Technology Network. His eclectic list of interview subjects includes Bill Gates, Hugh Hefner, Kevin Mitnick, Steve Wozniak, Tony Hawk, Peyton Manning, Curt Schilling, Doug Liman, Kenny G, Paula Abdul and Will Wright.
Sieberg has traveled to nearly 30 countries and reported extensively throughout the U.S./Canada as well as places like Peru, Ethiopia, Taiwan, Japan, the Bahamas and the Arctic. He has a bachelor’s degree (B.F.A.) in writing from the University of Victoria and a master’s degree in journalism (M.J.) with a specialization in technology from the University of British Columbia. He lives in New York City with his wife and two daughters.
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