cityCURRENT launched today as a rebrand of the Lipscomb Pitts Breakfast Club (LPBC) organization.
The new name punctuates the transition that has taken place over the last 11 years, as the organization has evolved from a small group of companies hosting a handful of networking events and a namesake Signature Breakfast series into a philanthropic partnership focused on being a “force for good.” With more than 75 corporate partners, including some of the world’s largest employers, the organization now hosts more than 150 free events each year, along with an array of media to enrich and engage the Mid-South. The name cityCURRENT pays homage to the organization’s portfolio of media products in broadcast, print and social media, like The SPARK and SPARK Awards, inviting citizens to be the electrical current that powers good in the city. It champions the current of the Mighty Mississippi River. And, it focuses on the here and now – the current impact of the organization’s events and community engagement.
“cityCURRENT has become a philanthropic powerhouse in Memphis,” said Johnny Pitts, chief manager for Lipscomb & Pitts Insurance, which remains the title sponsor and organization facilitator. “Our efforts have been highlighted in national and international publications and we’re proud to be re-defining how corporations can be catalysts for their community. The cityCURRENT brand provides more flexibility and an exciting opportunity for us to further expand our efforts and the impact we’re making in the Mid-South.”
The LPBC was originally established as a simple networking organization hosting 12-15 events a year in 2005, including the cornerstone Signature Breakfast series. The privately-funded organization has transformed drastically in the past 11 years. cityCURRENT now hosts more than 150 free events each year including workshops and seminars, a variety of lunch programs, receptions, a golf scramble, tennis and social mixers, and more, along with its exclusive Signature Breakfast series featuring prominent national guest speakers.
The organization also shifted to become focused on philanthropy, hosting nonprofit volunteer days and tours, contributing financially to charities, and launching initiatives like the civic pride campaign, “Memphis Rocks” and buy local campaign, “Power of the Dollar.” cityCURRENT annually hosts Samaritan’s Feet shoe distributions providing shoes and socks to local kids in need, has recently provided a mortgage-free home to a wounded veteran through the Military Warriors Support Foundation and donated hundreds of ponchos to keep students at Cherokee Elementary School dry. The organization also now produces and hosts a broad array of media with television shows, a radio show, newspaper and national magazine columns, books, and a podcast that all focus on spotlighting the good taking place in the Mid-South.
“I’m proud of the evolution that has taken place with cityCURRENT, where we now have a higher purpose of serving others and giving back to our city. Through our financial contributions, thousands of hours of volunteerism, media efforts, and other events and initiatives, we’ve been able to truly make a difference, but also to encourage more individuals and organizations to become upstanders and do-gooders, as well,” said Jeremy C. Park, president of cityCURRENT. “Our new name aligns with our mission and focuses on being a catalyst for positive change, but it’s also an invitation for all of us to work together and to be the SPARK, the cityCURRENT for Memphis and the Mid-South.”
All programing under cityCURRENT will remain the same including the following: The SPARK TV show, The SPARK awards, the Giving Back column, Forbes Magazine column, ChangeMakers podcast, GOODworks media, River City Rising blog, Giving for Growth and Giving Back with Purpose books, Signature Breakfast Series, executive lunches, nonprofit tours, volunteer days, Samaritan’s Feet shoe distributions, and many more.
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