Varsity Spirit


6745 Lenox Center Court, Suite 300
Memphis TN  38115

Company Info

Memphis-based Varsity Spirit has been a driving force behind cheerleading’s dynamic transformation into the high-energy, athletic activity it is today, and the leading global source for all things cheerleading and dance. A division of Varsity Brands, Varsity Spirit is a leader in uniform innovation and educational camps, clinics and competitions, impacting nearly a million athletes each year. Focused on safety, entertainment, and traditional school leadership, Varsity Spirit’s 5,000 employees have been helping raise cheerleading’s influence and profile since 1974.

  • Since its founding in 1974 right here in Memphis, Varsity Spirit’s mission has been to promote the values embodied in spirit programs: athleticism, trust, community, and pride
  • Varsity Spirit created the first high-level cheerleading competition in 1980 to reward cheerleaders for their work on the sidelines and to create a forum in which they could be properly celebrated and recognized for their talents and abilities.  
  • In 2019, Varsity Spirit expanded its dance brands with Varsity Pro, to serve professional dance teams in the NBA and NFL, and forged a partnership with Memphis-based NBA franchise the Memphis Grizzlies, becoming a sponsor and Official Outfitter of the Grizz Girls Dance Team.  
  • Varsity Spirit has revolutionized cheerleading and dance uniform aesthetics by combining function and fashion, outfitting more than 1M athletes a year. More than 350,000 athletes attend 5,000 Varsity Spirit summer camps each summer, and Varsity Spirit hosts 900,000 participants at more than 600 competitions across the country.   
  • Varsity Spirit partners with St. Jude Children’s Research Hospital, as the national philanthropic partner of Varsity Brands, to support its mission of finding cures for children fighting cancer and other catastrophic illnesses. Since 2011, over $8M has been raised for the kids of St. Jude. In 2020, we celebrate 10 years of partnership pledging to raise $15M by 2025. 
  • Varsity Spirit is the cheer, dance and performing arts division of Varsity Brands, which consists of a family of companies – BSN SPORTS, Varsity Spirit and Herff Jones. Together, Varsity Brands has a mission of elevating the student experience for young people.  


"It was very revealing. I had no idea of the broad range of community outreach initiatives involved by the sponsoring members. This is the most positive movement that I have seen in Memphis in a long time and is surely needed. I really enjoyed my visit."
Bill Morris , Former Memphis Mayor
"It is actually hard to put into words the feeling I had meeting and joining with the Memphis 'giving' community at the cityCURRENT Signature Breakfast hosted by Smith & Nephew and in partnership with The Martin Institute for Teaching Excellence. To see living embodiments of real and true compassion and caring for others, all gathered in one place gave me some sense of the astounding range, depth and sustained good works the business community in Memphis is doing. It was clear to me that those d
John Hunter, Award-Winning Educator , former guest speaker, and focus of the documentary, "World Peace and Other Fourth-Grade Achievements"
Over the past several years I've been asked more than a handful of times about Duncan Williams Asset Management's involvement in cityCURRENT. My answer is always the same... Renewing our membership is one of the easiest and best decisions that we make each year! I can't say enough how proud we are to continue to be a member of such a great organization doing truly meaningful work here in the Memphis community.
David Scully , President, Duncan Williams Asset Management
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